Live Wire Strategic Communications, LLC (“Live Wire Strat Comm”), one of the top ranked Washington, D.C. area public relations firms for the past 23 years, today announced the launch of Live Wire Sports & Entertainment, LLC (“Live Wire S&E”). Live Wire S&E specializes in talent management, brand representation, and media and digital strategy for retired professional athletes, brands, and sports properties. The new company will be led by President and CEO Chryssa Zizos. Patrick Renegar will manage the company's day-to-day operations as Director of Live Wire S&E.
In addition to two-time Olympic Gold Medalist and World Cup Champion Briana Scurry, a client of eight years, Live Wire S&E now works with more than 15 retired US Women’s National Team Players, including Angela Hucles, Shannon Mac Millan, Heather Mitts, and Lindsay Tarpley. Representing more than a quarter of the players on the famed 1999 US Women’s World Cup Champion team, Live Wire S&E’s rapidly expanding client roster collectively boasts: 20 Olympic gold medals, 7 World Cup championships and 1,500+ International appearances.
“Retired USWNT soccer players are consistently underserved. These athletes are not only some of the most decorated athletes of all-time, but also have remarkable stories to share,” said Chryssa Zizos. “The tremendous success we have achieved with Briana Surry has given us the skillset to raise the visibility and truly enhance the careers of all our athletes.”
Live Wire S&E also works closely with the NWSL’s Washington Spirit, successfully managing the announcement of the team’s new investor group headlined by Chelsea Clinton and Jenna Bush Hager. The company also managed the launch of USWNT player Joanna Lohman’s book, Raising Tomorrow’s Champions, which features interviews with more than 100 current and former National Team players.
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